About

WHO WE ARE

Smilepad Hygiene India Pvt. Ltd.

Smilepad Hygiene India Pvt. Ltd. is a dedicated hygiene and healthcare products manufacturing company committed to delivering high-quality, safe, and reliable solutions for everyday protection and comfort. Established with a vision to enhance hygiene standards across India and global markets, we specialize in manufacturing a wide range of feminine care, baby care, adult care, and medical protection products. Our goal is to provide innovative, affordable, and skin-friendly hygiene solutions that promote health, dignity, and confidence for people of all age groups.

Based in Pune, our state-of-the-art manufacturing facility is equipped with advanced automated machinery and follows strict quality control protocols. We manufacture Sanitary Napkins, Maternity Pads, Panty Liners, Period Panty, Adult Diapers, Baby Diaper, Under Pads, Examination Gloves, and Face Mask, along with efficient Sanitary Napkin Vending Machine solutions to promote menstrual hygiene awareness. Every product is developed using premium-grade raw materials to ensure superior absorbency, breathability, leak protection, and comfort. Our team continuously works on research and development to enhance product performance and meet evolving market demands.

At Smilepad Hygiene India Pvt. Ltd., quality and customer satisfaction are at the core of everything we do. We follow stringent hygiene standards and thorough inspection processes at every stage of production to ensure consistency and reliability. Our products are widely supplied to hospitals, pharmacies, distributors, retailers, educational institutions, corporate organizations, and healthcare facilities. With a strong distribution network, we effectively cater to domestic markets while maintaining competitive pricing without compromising on quality.

In addition to serving clients across India, we have expanded our reach into international markets, delivering trusted hygiene products that meet global standards. Our commitment to timely delivery, ethical manufacturing practices, and long-term partnerships has helped us build strong relationships with clients worldwide. As a growing hygiene brand, we remain focused on innovation, sustainability, and continuous improvement.

At Smilepad Hygiene India Pvt. Ltd., we believe that access to safe and high-quality hygiene products is essential for a healthier tomorrow. Through dedication, advanced manufacturing, and a customer-first approach, we continue to strengthen our position as a trusted name in the hygiene and healthcare industry.

Factory worker manufacturing hygiene products

4.5cr+

Pads Manufactured Monthly

Who we are

Smilepad was not founded to diversify into feminine hygiene. It was founded to serve it — and in over two decades, it has never done anything else.

That single fact separates us from almost everyone we are compared to. Most manufacturers in this industry arrived here from somewhere else — from diapers, from paper, from trading. They make feminine hygiene alongside other things. We make it instead of everything else.

Specialism is not a marketing position for us. It is the whole history of the company. When a hospital, a global brand, or a government institution asks who understands women's hygiene at manufacturing scale in India, the honest answer is short: the people who have done nothing else since [2002].

Founder: Jairam Shetgaonkar
Purpose-Driven: 30 Years in FMCG | C-Suite Leader
Linkedin: https://www.linkedin.com/in/jairamshetgaonkar/

Smilepad Hygiene India Pvt Ltd.

● Founder and Director (2019-Present)

A fresh start. Building something that lasts

Godfrey Phillips India Ltd

● Board of Directors (2014-2019)

As a key Board Member, I played a vital role in shaping the strategic vision and direction of GPL

● Vice President International (2014-2019)

Spearheaded the establishment of GPT's global business, achieving a remarkable 460 crore in revenue. Successfully launched operations in 130 countries, expanding GPI's international footprint

● Regional Business Head, West India (2009-2014)

Drove growth of GPI's West India business from 300 crore to 1,000 crore within five years, leading a dynamic team of over 200 Sales and Marketing Managers

● National Merchandising Head (2005-2009)

Developed and implemented national merchandising strategies that enhanced brand visibility and consumer engagement, resulting in significant sales growth across diverse markets.

Flavours and More INC, USA (A Godfrey Phillips Subsidiary)

● President (2017-2019)

Oversaw strategic initiatives and operational excellence for this subsidiary, contributing to overall growth and market positioning.

Gillette

● Business Head, South Asia (2001-2005)

Launched and developed new business operations, enhancing market share and brand presence across the region.

● B2B Business Head, India (1998-2001)

Instrumental in building Gillette's B2B business in South Asia, laying the groundwork for future growth.

Consulting and Advisory Roles (Present)

● Consultant to the Tobacco Industry

Providing strategic insights and expertise to industry stakeholders.

● Faculty Advisor at BIMTECH

Mentoring the next generation of business leaders and sharing industry knowledge.

Heritage that cannot be manufactured

There is exactly one "India's oldest maternity pad brand." We own it.

When we acquired Prasuti, we did not buy a product line. We took stewardship of a name that Indian mothers and Indian hospitals have trusted for decades / since 2002 — a name built long before menstrual and maternal hygiene became a market worth chasing.

We say this plainly because it matters: a competitor can add a certification. They can add a production line. They can add capacity in ninety days. They cannot add heritage. Trust in women's health is earned across generations, not installed. Prasuti gives Smilepad something no amount of capital can replicate — a standing in maternal care that predates most of the companies now entering it.

We treat that inheritance the way it deserves to be treated: as a promise to keep, not an asset to exploit.

Expertise you cannot hire away

The people who lead Smilepad have built brands at the highest level of Indian and global FMCG.

Jairam Shetgaonkar brings more than 30 years of consumer-goods leadership, including senior roles at Gillette and Godfrey Phillips — two of the most disciplined brand-building and distribution organisations in the world.

This is not a line for a bio. It changes what kind of partner we are.

Gillette is the company that made the razor-and-blades model famous — sell the instrument, and earn through what it uses. Our institutional hygiene model runs on exactly that logic: place the dispensing infrastructure, and supply the hygiene it consumes, reliably, for years. We did not borrow that thinking from a business book. It was carried into this company by leadership that practised it at the source.

Godfrey Phillips adds the other half of the equation — how you build a brand and move it through a vast, fragmented Indian distribution landscape. Between them, Smilepad is led by people who understand both sides of what this industry actually demands: how to make the product, and how to build the institution around it.

Certifications prove you can manufacture. This proves you understand the business

A full feminine-care house, not a single shelf

Most manufacturers in this category make pads. We make the category.

Under one roof, Smilepad manufactures:

Sanitary napkins — across sizes, absorbencies, and material technologies
Panty liners
Disposable period panties
Maternity and postpartum pads — carrying the Prasuti heritage
Menstrual cups
Tampons
And the wider range of feminine-care hygiene a modern woman uses

For a distributor, an exporter, or a brand looking to launch, this breadth is not a convenience — it is a reason to stop looking elsewhere. A partner who can supply an entire feminine-care range, to a single quality standard, from a single relationship, is rare in India. That is what we are built to be.

And it points to where we are going. Smilepad's ambition is not to remain the manufacturer behind other names. It is to become one of India's defining feminine-care companies in its own right — a brand women choose, not just a factory brands rely on.

Built as a system, not a supplier

We do more than make hygiene. We close the loop around it.

Make
Deliver
Use
Dispose
Recycle

Through Smilepad and the wider Nibhana group, we can take an institution the whole way: manufacture the product, place the vending infrastructure, handle disposal, and route waste toward responsible recycling. For a hospital pursuing accreditation, a corporate meeting ESG and workplace-safety obligations, or a school running a hygiene programme, this is not five vendors and five contracts. It is one partner and one accountable chain.

Competitors sell a product and end the relationship at the invoice. We sell a system, and the relationship compounds — every dispenser placed, every institution served, every loop closed deepens a bond that is difficult, and expensive, for anyone else to unwind.

Mission

We're a team of parents and engineers who set out to make essentials that really work—ones that are supremely soft and minimize the likelihood of leaks, blowouts, and rashes. For your peace of mind.

Vision

To become India’s most trusted hygiene brand by creating thoughtfully engineered essentials that deliver superior comfort, protection, and peace of mind for every family. We envision a future where hygiene products are not just functional—but intelligently designed, clinically safe, and transparently manufactured.

Quality

We go above and beyond for you. For us, that means sourcing hypoallergenic, chemical free materials. We work with independent labs for safety testing, and publish the results for transparency.

Smilepad operates under the Nibhana Charter — the written constitution of the group we belong to.

The Charter exists for one reason: to make sure this company outlasts the people who built it, and never trades its integrity for growth. Its keystone line is the standard we hold ourselves to:

Nibhana may grow as large as it wants — as long as it never cheats.

In an industry crowded with names that appear and disappear, that promise is itself a moat. Heritage, expertise, and scale can be matched over time. A reputation for keeping your word — with a hospital, an exporter, a global brand, or the woman who ultimately uses the product — is built slowly and lost instantly. We have chosen to compete on exactly that.

We are not building a company to sell. We are building an institution to last.

About Company

Smilepad Hygiene India Pvt. Ltd.

Know More

Manufacture with the people who have only ever made this.